Boutroy, Eric; Soule, Bastien; Vignal, Bénédicte - In: Innovations n° 43 (2014) 1, pp. 163-185
Within the sports industry, producers strongly rely on innovation in order to differentiate from competitors and to … boost sales. Such innovation has mostly been tackled through management sciences. Our approach to these innovation processes … of inventors. Through this case study, we overall try to prove that explaining the success or failure of an innovation …