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~isPartOf:"Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz im Buch"
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Customer integration
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Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
Handbook of research on customer engagement
7
Strategic market creation : a new perspective on marketing and innovation management
5
Handbook of research on leveraging consumer psychology for effective customer engagement
4
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
4
E-adoption and socio-economic impacts : emerging infrastructural effects
3
Frontrunners or copycats?
3
Kundenintegration : Forum Dienstleistungsmanagement
3
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
3
Product research : the art and science behind successful product launches
3
Structural equation modeling approaches to e-service adoption
3
Contemporary research in e-branding
2
Customer engagement marketing
2
Economic organization and economic knowledge
2
Encyclopedia of technology and innovation management
2
Key challenges and opportunities for quality, sustainability and innovation in the fourth industrial revolution : quality and service management in the fourth industrial revolution - sustainability and value co-creation
2
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
2
Leveraging consumer behavior and psychology in the digital economy
2
Marketing im gesellschaftlichen Dialog
2
PERSPECTIVES IN MARKETING, INNOVATION AND STRATEGY
2
Strategic system assurance and business analytics
2
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
2
The Oxford handbook of innovation management
2
Wie lassen sich Marken im demographischen Wandel führen? : Markendialog Februar 2008
2
A Research Agenda for Service Marketing
1
Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
1
Advanced technologies management for retailing : frameworks and cases
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Agrar- und Ernährungswirtschaft im Umbruch : 47. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e. V. vom 26.-28. September 2007
1
Analytical approaches to strategic decision-making : interdisciplinary considerations
1
Applied economics, business and development
1
Artificiality and Sustainability in Entrepreneurship : Exploring the Unforeseen, and Paving the Way to a Sustainable Future
1
Banking : services, opportunities and risks
1
Brand management ; Vol. 2
1
Branding and sustainable competitive advantage : building virtual presence
1
Building corporate identity, image and reputation in the digital era
1
Business and management issues in the global and digital era : Indonesian perspectives
1
Business technologies in contemporary organizations : adoption, assimilation, and institutionalization
1
Change, transformation, and development : with 61 tables
1
Channel strategies and marketing mix in a connected world
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ECONIS (ZBW)
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Interaktive Wertschöpfung durch mobile Services
Wagner, Gerhard
;
Schramm-Klein, Hanna
;
Steinmann, Sascha
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 397-416)
.
2015
Persistent link: https://www.econbiz.de/10010531920
Saved in:
2
Kundenseitige Bereitschaft zum Customer Engagement : Entwicklung einer eigenschaftsbasierten Messskala
Braun, Corina
;
Hadwich, Karsten
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 345-369)
.
2015
Persistent link: https://www.econbiz.de/10010531922
Saved in:
3
Customer Engagement als Erfolgsfaktor negativer Dienstleistungen
Treger, Stephanie
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 235-259)
.
2015
Persistent link: https://www.econbiz.de/10010532025
Saved in:
4
Formen des Customer Engagement : Entwicklung einer Typologie
Bruhn, Manfred
;
Braun, Corina
;
Batt, Verena
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 83-109)
.
2015
Persistent link: https://www.econbiz.de/10010532042
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