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The Effect of Utilitarian Website Features on Online Saudi Arabia Consumers Loyalty in the Case of Online Flight Booking
Azam, Afshan
- In:
International Journal of E-Business Research (IJEBR)
12
(
2016
)
4
,
pp. 57-75
booking flights online. Data collected from 340 respondents were used to test the hypotheses.
Structural
Equation
Modeling
was …
Persistent link: https://www.econbiz.de/10012044293
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