CHANG, WEN-CHIH; HSU, YEN - In: International Journal of Innovation Management (ijim) 09 (2005) 02, pp. 133-154
This study examined design cases involving new product development related to Taiwanese home appliance firms for … exploring the strategic groups formed by local firms and their performance in new product development and other issues related …, particularly new product development types, product design features, motivations, and design appeals. Differences in these aspects …