SEDIGHADELI, SIMA; KACHOUIE, REZA - In: International Journal of Innovation Management (ijim) 17 (2013) 05, pp. 1350022-1
New product development is considered as one of the survival strategies for organisations with high risk which is … losing in new product development (NPD), the role of top management team as key decision makers is critical. The objective of … our research is to explore managerial factors influencing success in new product development. To find out these factors …