WANG, KUNG-JENG; LEE, YUN-HUEI; KURNIAWAN, FEINY - In: International Journal of Innovation Management (ijim) 16 (2012) 04, pp. 1250021-1
New product development (NPD) is one of the most important processes for firms to increase their profit and … guidelines for R&D managers as measuring product development and employing appropriate evaluation dimensions for effectiveness …