MILLSON, MURRAY R. - In: International Journal of Innovation Management (ijim) 17 (2013) 02, pp. 1350001-1
view of new product development/innovation, (2) there is a parallel path to new product success much of which occurs after … path analysis was employed to provide an answer to the research question: How does the proficiency with which new product … development activities are performed relate to the market success of newly developed products? The factor analysis and subsequent …