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Customer Involvement
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Incremental and Radical NPD
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New Product Development (NPD)
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International Journal of Online Marketing (IJOM)
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Does Social Media Really Help?: From Customer Involvement to New Product Success
Liu, Rebecca
;
Kop, Aysegul Eda
- In:
International Journal of Online Marketing (IJOM)
6
(
2016
)
3
,
pp. 15-33
. The authors present a debate about the opportunities and challenges of using social media in new
product
development
(NPD …
Persistent link: https://www.econbiz.de/10012046803
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