Dandis, Ala' Omar; Al Haj Eid, Mohammad Badi’; Robin, … - In: International Journal of Quality & Reliability Management 39 (2021) 4, pp. 910-935
Purpose: The main objective of this paper is to investigate the factors affecting customer lifetime value (CLV) for Internet service providers in Jordan, namely, technical quality, functional quality, brand credibility, confidence benefits, special treatment benefits, customer satisfaction and...