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~isPartOf:"International journal of Indian culture and business management : IJICBM"
~subject:"Consumer behaviour"
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International journal of Indian culture and business management : IJICBM
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The influence of eWOM communications on intended online purchases : a
literature
review
using TCCM framework and future research agenda
Bhaiswar, Rishikesh
;
Chawla, Deepak
;
Meenakshi, N.
- In:
International journal of Indian culture and business …
26
(
2022
)
3
,
pp. 328-361
Persistent link: https://www.econbiz.de/10014314161
Saved in:
2
Antecedents and outcomes of brand love in Indian context : a systematic
literature
review
Thalhath, P.
- In:
International journal of Indian culture and business …
27
(
2022
)
3
,
pp. 384-399
Persistent link: https://www.econbiz.de/10014316366
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