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~isPartOf:"International journal of emerging markets"
~subject:"Structural equation modeling (SEM)"
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Bottom of the pyramid (BoP)
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International journal of emerging markets
Tourism analysis : an interdisciplinary tourism & hospitality journal
5
Journal of business research : JBR
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International journal of production economics
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Journal of retailing and consumer services
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Quality & Quantity: International Journal of Methodology
3
Asia-Pacific journal of regional science
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Benchmarking : an international journal
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Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management
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International Journal of Production Economics
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Journal of Business Research
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Journal of Islamic marketing
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Technological forecasting & social change : an international journal
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Tourism management : research, policies, practice
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Business process management journal
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Cleaner and responsible consumption
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European business review
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European journal of innovation management
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ISRA International Journal of Islamic Finance
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ISRA international journal of islamic finance
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International journal of economic research
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International journal of organizational analysis
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International journal of quality & reliability management
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International journal of social economics
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International review on public and non-profit marketing
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Journal of Family Business Strategy
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Journal of business ethics : JOBE
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Journal of entrepreneurship in emerging economies
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Journal of open innovation : technology, market, and complexity
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Journal of remanufacturing
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Journal of small business & enterprise development
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Journal of the Academy of Marketing Science
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Knowledge management research & practice : KMRP
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Managing service quality : MSQ ; an international journal
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Maritime economics & logistics : a quarterly scientific journal committed to the advancement of maritime economics as a distinct and well defined branch of both applied economics and international business
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Antecedents and consequences of consumers' attitudes toward product placements : evidence from India
Kaur, Ravineet
;
Sharma, Rakesh Kumar
;
Bakshi, Apurva
- In:
International journal of emerging markets
18
(
2023
)
9
,
pp. 2698-2717
Persistent link: https://www.econbiz.de/10014450631
Saved in:
2
Adoption of mobile banking at the bottom of the pyramid : an emerging market perspective
Purohit, Sonal
;
Arora, Rakhi
- In:
International journal of emerging markets
18
(
2023
)
1
,
pp. 200-222
Persistent link: https://www.econbiz.de/10014333444
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