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~isPartOf:"International journal of innovation and technology management"
~subject:"Consumer behaviour"
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Consumer behaviour
New product development
65
Produktentwicklung
64
Innovation management
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Innovationsmanagement
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Innovation
41
Industrie
10
Manufacturing industries
10
new product development
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Western countries
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Westliche Staaten
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Decision under uncertainty
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Firm performance
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product innovation
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Brem, Alexander
2
Aken, Joan Ernst van
1
Ashleigh, Melanie
1
Bilgram, Volker
1
Ernst, Markus
1
Esfahani, Mona Seyed
1
Gutstein, Adele
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Reynolds, Nina
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International journal of innovation and technology management
Journal of business research : JBR
34
The journal of product innovation management : an international publication of the Product Development & Management Association
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Journal of marketing
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing research : JMR
10
Journal of retailing and consumer services
10
Springer Proceedings in Business and Economics
10
SpringerLink / Bücher
10
International journal of innovation management
8
International journal of technology marketing : IJTMkt
8
Research policy : policy, management and economic studies of science, technology and innovation
7
Springer eBook Collection
7
Technological forecasting & social change : an international journal
7
International journal of product development : IJPD
6
Journal of international consumer marketing
6
Journal of strategic marketing
6
Cogent business & management
5
European journal of innovation management : EJIM
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of marketing management : MM
5
Journal of the Academy of Marketing Science
5
Marketing intelligence & planning
5
Marketing letters : a journal of research in marketing
5
The journal of brand management : an international journal
5
The journal of product & brand management
5
Asia Pacific journal of marketing and logistics
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of food products marketing
4
Journal of marketing theory and practice
4
Research
4
The journal of consumer marketing
4
Australasian marketing journal
3
European journal of innovation management
3
European journal of marketing
3
Folia oeconomica Stetinensia : FOS
3
Harvard business review : HBR
3
IEEE transactions on engineering management : EM
3
International journal of product lifecycle management : IJPLM
3
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1
Mindful and mindless anthropomorphism : how to facilitate consumer comprehension towards new products
Esfahani, Mona Seyed
;
Reynolds, Nina
;
Ashleigh, Melanie
- In:
International journal of innovation and technology …
17
(
2020
)
3
,
pp. 2050016-1-2050016-39
Persistent link: https://www.econbiz.de/10012296058
Saved in:
2
Involving lead users in innovation : a structured summary of research on the lead user method
Brem, Alexander
;
Bilgram, Volker
;
Gutstein, Adele
- In:
International journal of innovation and technology …
15
(
2018
)
3
,
pp. 1850022-1-27
Persistent link: https://www.econbiz.de/10011861241
Saved in:
3
Social media for identifying lead users? : insights into lead users' social media habits
Ernst, Markus
;
Brem, Alexander
- In:
International journal of innovation and technology …
14
(
2017
)
4
,
pp. 1750022-1-21
Persistent link: https://www.econbiz.de/10011746294
Saved in:
4
Developing what customers really need : involving customers in innovations
Weber, Marcel E. A.
;
Weggeman, Mathieu C. D. P.
;
Aken, …
- In:
International journal of innovation and technology …
9
(
2012
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10009668305
Saved in:
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