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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Chou, Ting-Jui"
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Chou, Ting-Jui
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The role of product newness in activating consumer regulatory goals
Luo, Yong
;
Wong, Veronica
;
Chou, Ting-Jui
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 600-611
Persistent link: https://www.econbiz.de/10011596991
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