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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Croux, Christophe"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
ERIM Report Series Reference
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Dynamics in the international market segmentation of new product growth
Lemmens, Aurélie
;
Croux, Christophe
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 81-92
Persistent link: https://www.econbiz.de/10009554310
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2
The global entry of new pharmaceuticals : a joint investigation of launch window and price
Verniers, Isabel
;
Stremersch, Stefan
;
Croux, Christophe
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 295-308
Persistent link: https://www.econbiz.de/10009406672
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