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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Gijsbrechts, Els"
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Gijsbrechts, Els
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van
;
Gijsbrechts, Els
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
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