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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
New product development
36
Produktentwicklung
36
Innovation
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Consumer behaviour
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Innovation management
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Innovationsmanagement
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Innovation diffusion
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Product design
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Theorie
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Theory
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Marketingmanagement
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Nishikawa, Hidehiko
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Pazgal, Amit I.
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Schreier, Martin
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of business research : JBR
20
The journal of business & industrial marketing
10
SpringerLink / Bücher
9
International journal of innovation management
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Gabler Edition Wissenschaft
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Betriebswirtschaftslehre für Technologie und Innovation
4
European journal of marketing : EJM
4
IEEE transactions on engineering management : EM
4
International journal of production economics
4
Journal of strategic marketing
4
Journal of the Academy of Marketing Science
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
Benchmarking : an international journal ; BIJ
3
European journal of marketing
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Human factors and ergonomics in consumer product design : methods and techniques
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Journal of marketing
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Journal of marketing management : MM
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Springer eBook Collection / Business and Economics
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The journal of services marketing
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essentials
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A Productivity Press book
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BestMasters
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British journal of management
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ERIM Report Series Reference
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Economic research
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European journal of innovation management
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European management journal
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Gabler-Edition Wissenschaft
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Industry and innovation
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International journal of hospitality management
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International journal of innovation and technology management
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International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
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International journal of product development : IJPD
2
International journal of production research
2
International journal of services technology and management : IJSTM
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Journal of business-to-business marketing
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Competing with co-created products
Cohen-Vernik, Dinah
;
Pazgal, Amit I.
;
Syam, Niladri B.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 63-82
Persistent link: https://www.econbiz.de/10012016491
Saved in:
2
Consumer participation in the design and realization stages of production : how self-production shapes consumer evaluations and relationships to products
Atakan, S. Sinem
;
Bagozzi, Richard P.
;
Yoon, Carolyn
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 395-408
Persistent link: https://www.econbiz.de/10011280168
Saved in:
3
User-generated versus designer-generated products : a performance assessment at Muji
Nishikawa, Hidehiko
;
Schreier, Martin
;
Ogawa, Susumu
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 160-167
Persistent link: https://www.econbiz.de/10009746286
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