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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Dauerhafte Konsumgüter"
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Dauerhafte Konsumgüter
New product development
36
Produktentwicklung
36
Innovation
18
Consumer behaviour
10
Innovation management
10
Innovationsmanagement
10
Konsumentenverhalten
10
Innovation diffusion
9
Innovationsdiffusion
9
Brand management
5
Markenführung
5
Product design
5
Produktgestaltung
5
Theorie
5
Theory
5
Customer integration
4
Kundenintegration
4
Marketing management
4
Marketingmanagement
4
New products
4
Preismanagement
4
Pricing strategy
4
Social Web
4
Social web
4
Viral marketing
4
Virales Marketing
4
Beziehungsmarketing
3
Co-creation
3
Erfolgsfaktor
3
Internet marketing
3
Online-Marketing
3
Product quality
3
Produktqualität
3
Relationship marketing
3
Success factor
3
Advertising
2
Business network
2
Competition
2
Diffusion of innovations
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Banerjee, Sumitro
1
Kim, Minki
1
Kim, Wonjoon
1
Soberman, David A.
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of marketing research : JMR
2
Central European journal of operations research
1
Corporate reputation review : an international journal
1
ESMT working paper
1
Faculty & research / Insead : working paper series
1
International journal of industrial organization
1
Journal of management analytics
1
Journal of marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Models and methods in economics and management science : essays in honor of Charles S. Tapiero
1
Pacific economic review
1
Production and operations management : an international journal of the Production and Operations Management Society
1
Schriftenreihe Rostocker Beiträge zu Controlling und Rechnungswesen
1
The Japanese economic review : the journal of the Japanese Economic Association
1
The economic journal : the journal of the Royal Economic Society
1
Working papers / Harvard Business School, Division of Research
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Product
development
capability and marketing strategy for new durable products
Banerjee, Sumitro
;
Soberman, David A.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 276-291
Persistent link: https://www.econbiz.de/10009779975
Saved in:
2
Reference quality-based competitive market structure for innovation driven markets
Kim, Wonjoon
;
Kim, Minki
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 284-296
Persistent link: https://www.econbiz.de/10011398545
Saved in:
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