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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Product quality"
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Product quality
New product development
36
Produktentwicklung
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Innovation
18
Consumer behaviour
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Innovation management
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Innovationsmanagement
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Product design
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1
Ewijk, Bernadette J. van
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of product innovation management : an international publication of the Product Development & Management Association
8
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
6
International journal of production economics
4
International journal of production research
4
Schriftenreihe Cottbuser Schriften zum Qualitätsmanagement
3
Applied economics
2
CIE working paper series
2
Discussion papers / CEPR
2
Edition Wissenschaft Apprimus
2
Ergebnisse aus der Produktionstechnik
2
Forschungs-/Entwicklungs-/Innovations-Management
2
Gabler Edition Wissenschaft
2
International journal of product development : IJPD
2
Journal of business research : JBR
2
Journal of marketing
2
Journal of operations management
2
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
2
The TQM journal : the international review of organizational improvement
2
American economic journal : a journal of the American Economic Association
1
BREAD working paper
1
Benchmarking : an international journal ; BIJ
1
Bericht / Institut für Konstruktionstechnik
1
Business research quarterly : BRQ
1
Cogent business & management
1
Documento de trabajo
1
ERID working paper
1
ESMT working paper
1
Economic Research Initiatives at Duke (ERID) Working Paper
1
Economic modelling
1
Economic theory
1
Economics of innovation and new technology
1
European management journal
1
Europäische Hochschulschriften / 5
1
Fertigungsmesstechnik & Qualitätsmanagement
1
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
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The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van
;
Gijsbrechts, Els
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
Saved in:
2
Product
development
capability and marketing strategy for new durable products
Banerjee, Sumitro
;
Soberman, David A.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 276-291
Persistent link: https://www.econbiz.de/10009779975
Saved in:
3
Reference quality-based competitive market structure for innovation driven markets
Kim, Wonjoon
;
Kim, Minki
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 284-296
Persistent link: https://www.econbiz.de/10011398545
Saved in:
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