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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Theory"
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New product development
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
International journal of production economics
14
Management science : journal of the Institute for Operations Research and the Management Sciences
14
European journal of operational research : EJOR
12
International journal of production research
11
SpringerLink / Bücher
10
Europäische Hochschulschriften / 5
7
Production and operations management : an international journal of the Production and Operations Management Society
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Springer eBook Collection / Business and Economics
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ERIM report series research in management
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IEEE transactions on engineering management : EM
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Journal of business research : JBR
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Journal of the Operational Research Society
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Research policy : policy, management and economic studies of science, technology and innovation
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Betriebswirtschaftslehre für Technologie und Innovation
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Discussion paper / Centre for Economic Policy Research
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Gabler Edition Wissenschaft
4
International journal of product development : IJPD
4
Technovation : the international journal of technological innovation, entrepreneurship and technology management
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Working papers / Centre for Market driven Innovations : WP
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Berichte aus der Produktionstechnik
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Bielefeld Working Papers in Economics and Management
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Economic modelling
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Fortschritt-Berichte VDI / 16
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of innovation and technology management
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International journal of technology marketing : IJTMkt
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1
The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van
;
Gijsbrechts, Els
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
Saved in:
2
How chilling are network externalities? : the role of network structure
Mukherjee, Prithwiraj
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 452-456
Persistent link: https://www.econbiz.de/10011281398
Saved in:
3
Riding successive product diffusion waves. Building a tsunami via upgrade-rebate programs
Avagyan, Vardan
;
Esteban-Bravo, Mercedes
;
Vidal-Sanz, …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 780-796
Persistent link: https://www.econbiz.de/10011634062
Saved in:
4
Optimal targeting of advertisement for new products with multiple consumer segments
Hariharan, Vijay Ganesh
;
Talukdar, Debabrata
;
Kwon, …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 263-271
Persistent link: https://www.econbiz.de/10011398535
Saved in:
5
Reference quality-based competitive market structure for innovation driven markets
Kim, Wonjoon
;
Kim, Minki
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 284-296
Persistent link: https://www.econbiz.de/10011398545
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