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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Einzelhandel
35
Retail trade
35
Consumer behaviour
18
Konsumentenverhalten
18
Retailing
9
Beziehungsmarketing
8
Relationship marketing
8
Distribution channel
7
Online retailing
7
Online-Handel
7
Vertriebsweg
7
Kundenbindungsprogramm
5
Loyalty program
5
Sales promotion
4
Verkaufsförderung
4
E-commerce
3
Electronic Commerce
3
Preismanagement
3
Pricing strategy
3
Theorie
3
Theory
3
Bayes-Statistik
2
Bayesian inference
2
Big Data
2
Big data
2
Brand management
2
Brands
2
Channels
2
Data Mining
2
Data mining
2
Demand
2
Emotion
2
Food retailing
2
International marketing
2
Internet
2
Internet marketing
2
Ladengestaltung
2
Lebensmitteleinzelhandel
2
Markenführung
2
Multichannel retailing
2
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English
35
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Dekimpe, Marnik G.
5
Neslin, Scott A.
3
Bombaij, Nick J. F.
2
Gijsbrechts, Els
2
Verhoef, Peter C.
2
Ailawadi, Kusum L.
1
Betancourt, Roger R.
1
Bijmolt, Tammo H. A.
1
Bossuyt, Saar
1
Bradlow, Eric T.
1
Bulla, Ingo
1
Bulla, Jan
1
Campo, Katia
1
Carlson, Jeffrey R.
1
Castro, Iana A.
1
Chen, Xinlei
1
Chen, Yuxin
1
Cie, Jinhong
1
Cornelis, Erlinde
1
Das, Gopal
1
De Bock, Tine
1
Deleersnyder, Barbara
1
Dinner, Isaac M.
1
Draganska, Michaela
1
Duclos, Rod
1
Emrich, Oliver
1
Fay, Scott A.
1
Fullerton, Ronald A.
1
Gautschi, David A.
1
Gelper, Sarah
1
Gielens, Katrijn
1
Gripsrud, Geir
1
Guler, Ali Umut
1
Haghighi, Nasir
1
Hagtvedt, Henrik
1
Heerde, Harald J. van
1
Holmqvist, Jonas
1
Honea, Heather
1
Horverak, Øyvind
1
Huizingh, Eelko
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
666
Journal of retailing
256
International journal of retail & distribution management
226
The international review of retail, distribution and consumer research
215
Journal of business research : JBR
180
International journal of production economics
179
European journal of operational research : EJOR
174
International journal of retail and distribution management
98
Management science : journal of the Institute for Operations Research and the Management Sciences
91
SpringerLink / Bücher
79
NBER working paper series
71
Manufacturing & service operations management : M & SOM
70
Production and operations management : an international journal of the Production and Operations Management Society
64
NBER Working Paper
58
International journal of production research
57
Working paper / National Bureau of Economic Research, Inc.
57
Omega : the international journal of management science
56
Transportation research / E : an international journal
56
Handelsforschung
54
European retail research
51
Ifo-Schnelldienst
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
International journal of electronic marketing and retailing : IJEMR
44
European journal of marketing : EJM
43
The service industries journal
41
Europäische Hochschulschriften / 5
40
Psychology & marketing
38
International journal of industrial organization
37
Journal of the Academy of Marketing Science
37
Retailing in the 21st century : current and future trends
35
The journal of services marketing
33
Journal of marketing
32
Schriften zur Handelsforschung
31
Journal of marketing channels : ... distribution systems, strategy, and management
30
Business history
29
Discussion paper / Centre for Economic Policy Research
29
Inventi impact: retailing & consumer services
29
Asia Pacific journal of marketing and logistics
28
Gabler Edition Wissenschaft
28
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ECONIS (ZBW)
35
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1
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
2
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
3
Decomposing the effect of advertising : what happens in the retail channel?
Draganska, Michaela
;
Vitorino, Maria Ana
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 226-247
Persistent link: https://www.econbiz.de/10014281927
Saved in:
4
Too much of a good thing? : the unforeseen cost of tags in online retailing
Sepehri, Amir
;
Duclos, Rod
;
Haghighi, Nasir
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 336-348
Persistent link: https://www.econbiz.de/10013271752
Saved in:
5
Feeling lucky : how framing the target product as a free gift enhances purchase intention
Liu, Maggie Wenjing
;
Wei, Chuang
;
Yang, Lu
;
Keh, Hean Tat
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 349-363
Persistent link: https://www.econbiz.de/10013271754
Saved in:
6
The friluftsliv response : connection, drive, and contentment reactions to biophilic design in consumer environments
Castro, Iana A.
;
Honea, Heather
;
Cornelis, Erlinde
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 364-379
Persistent link: https://www.econbiz.de/10013271755
Saved in:
7
Designing successful temporary loyalty programs : an exploratory study on retailer and country differences
Bombaij, Nick J. F.
;
Gelper, Sarah
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1275-1295
Persistent link: https://www.econbiz.de/10013471090
Saved in:
8
Acquiring customers through online marketplaces? : the effect of marketplace sales on sales in a retailer's own channels
Maier, Erik
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 311-328
Persistent link: https://www.econbiz.de/10012591033
Saved in:
9
Violation behavior in vertical restraint : empirical analyses in the case of retail price maintenance
Xiao, Ping
;
Chen, Xinlei
;
Chen, Yuxin
;
Lu, Wei
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 953-973
Persistent link: https://www.econbiz.de/10013191816
Saved in:
10
Catalogue as a tool for reinforcing habits : empirical evidence from a multichannel retailer
Mark, Tanya
;
Bulla, Jan
;
Niraj, Rakesh
;
Bulla, Ingo
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 528-541
Persistent link: https://www.econbiz.de/10012152461
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