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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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New product development
36
Produktentwicklung
36
Innovation
18
Consumer behaviour
10
Innovation management
10
Innovationsmanagement
10
Konsumentenverhalten
10
Innovation diffusion
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Innovationsdiffusion
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Brand management
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Markenführung
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Product design
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Produktgestaltung
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Theorie
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Theory
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Customer integration
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Kundenintegration
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Marketing management
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Marketingmanagement
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New products
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Social Web
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Social web
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Viral marketing
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Virales Marketing
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Beziehungsmarketing
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Co-creation
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Internet marketing
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Online-Marketing
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Product quality
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Produktqualität
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Relationship marketing
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Advertising
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Dauerhafte Konsumgüter
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Stremersch, Stefan
3
Avagyan, Vardan
2
Croux, Christophe
2
Homburg, Christian
2
Steenkamp, Jan-Benedict E. M.
2
Alavi, Sascha
1
Aribarg, Anocha
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Ariely, Dan
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Arts, Joep W. C.
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Arunachalam S
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Atakan, S. Sinem
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Bagozzi, Richard P.
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Broeckhuizen, Thijs L. J.
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Camacho, Nuno
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Carbonell, Pilar
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Chandrasekaran, Deepa
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Chattopadhyay, Amitava
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Chaudhuri, Malika
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Chou, Ting-Jui
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Cohen-Vernik, Dinah
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Cui, Anna Shaojie
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Dekimpe, Marnik G.
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Deleersnyder, Barbara
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Deng, Qian
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Eliashberg, Jehoshua
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Esteban-Bravo, Mercedes
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Ewijk, Bernadette J. van
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Foucart, Renaud
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Foutz, Natasha Zhang
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Frambach, Rudolf T.
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Fruchter, Gila E.
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Geuens, Maggie
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Gijsbrechts, Els
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Gupta, Shaphali
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Haenlein, Michael
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Hariharan, Vijay Ganesh
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Hennig-Thurau, Thorsten
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of product innovation management : an international publication of the Product Development & Management Association
360
Journal of business research : JBR
192
International journal of innovation management
157
International journal of product development : IJPD
150
Industrial marketing management : the international journal for industrial and high-tech firms
145
SpringerLink / Bücher
129
International journal of production research
127
IEEE transactions on engineering management : EM
119
International journal of production economics
108
Technovation : the international journal of technological innovation, entrepreneurship and technology management
92
Technological forecasting & social change : an international journal
83
Research policy : policy, management and economic studies of science, technology and innovation
78
Management Science
77
R & D management
72
International journal of innovation and technology management
66
Journal of engineering and technology management : JET-M
65
International journal of technology management : IJTM
61
Management science : journal of the Institute for Operations Research and the Management Sciences
57
The journal of business & industrial marketing
57
International journal of product lifecycle management : IJPLM
53
Research technology management : RTM
52
Creativity and innovation management
50
Technology analysis & strategic management
49
European journal of operational research : EJOR
45
Research
40
European journal of innovation management : EJIM
38
Faculty & research / Insead : working paper series
38
International Journal of Innovation Management (ijim)
38
Journal of open innovation : technology, market, and complexity
38
International journal of project management : the journal of The International Project Management Association
37
Journal of marketing
37
International journal of technology marketing : IJTMkt
36
Journal of the Academy of Marketing Science
36
European journal of innovation management
35
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
35
Springer eBook Collection
35
International journal of business innovation and research
34
Production and operations management : an international journal of the Production and Operations Management Society
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
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ECONIS (ZBW)
36
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21
The role of product newness in activating consumer regulatory goals
Luo, Yong
;
Wong, Veronica
;
Chou, Ting-Jui
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 600-611
Persistent link: https://www.econbiz.de/10011596991
Saved in:
22
Optimal targeting of advertisement for new products with multiple consumer segments
Hariharan, Vijay Ganesh
;
Talukdar, Debabrata
;
Kwon, …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 263-271
Persistent link: https://www.econbiz.de/10011398535
Saved in:
23
Reference quality-based competitive market structure for innovation driven markets
Kim, Wonjoon
;
Kim, Minki
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 284-296
Persistent link: https://www.econbiz.de/10011398545
Saved in:
24
Consumer participation in the design and realization stages of production : how self-production shapes consumer evaluations and relationships to products
Atakan, S. Sinem
;
Bagozzi, Richard P.
;
Yoon, Carolyn
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 395-408
Persistent link: https://www.econbiz.de/10011280168
Saved in:
25
Pricing in the international takeoff of new products
Chandrasekaran, Deepa
;
Arts, Joep W. C.
;
Tellis, Gerard J.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10009779986
Saved in:
26
User-generated versus designer-generated products : a performance assessment at Muji
Nishikawa, Hidehiko
;
Schreier, Martin
;
Ogawa, Susumu
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 160-167
Persistent link: https://www.econbiz.de/10009746286
Saved in:
27
Dynamics in the international market segmentation of new product growth
Lemmens, Aurélie
;
Croux, Christophe
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 81-92
Persistent link: https://www.econbiz.de/10009554310
Saved in:
28
The multiple roles of interpersonal communication in new product growth
Krishnan, Trichy V.
;
Seetharaman, Seethu
;
Vakratsas, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 292-305
Persistent link: https://www.econbiz.de/10009613713
Saved in:
29
Bolstering and restoring feelings of competence via the IKEA effect
Mochon, Daniel
;
Norton, Michael I.
;
Ariely, Dan
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 363-369
Persistent link: https://www.econbiz.de/10009684906
Saved in:
30
Why the Generalized Bass Model leads to odd optimal advertising policies
Fruchter, Gila E.
;
Van Den Bulte, Christophe
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 218-230
Persistent link: https://www.econbiz.de/10009376046
Saved in:
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