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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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New product development
36
Produktentwicklung
36
Innovation
18
Consumer behaviour
10
Innovation management
10
Innovationsmanagement
10
Konsumentenverhalten
10
Innovation diffusion
9
Innovationsdiffusion
9
Brand management
5
Markenführung
5
Product design
5
Produktgestaltung
5
Theorie
5
Theory
5
Customer integration
4
Kundenintegration
4
Marketing management
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Marketingmanagement
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New products
4
Preismanagement
4
Pricing strategy
4
Social Web
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Social web
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Viral marketing
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Virales Marketing
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Beziehungsmarketing
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Co-creation
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Erfolgsfaktor
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Internet marketing
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Online-Marketing
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Product quality
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Produktqualität
3
Relationship marketing
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Success factor
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Advertising
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Business network
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Competition
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Dauerhafte Konsumgüter
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English
36
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Stremersch, Stefan
3
Avagyan, Vardan
2
Croux, Christophe
2
Homburg, Christian
2
Steenkamp, Jan-Benedict E. M.
2
Alavi, Sascha
1
Aribarg, Anocha
1
Ariely, Dan
1
Arts, Joep W. C.
1
Arunachalam S
1
Atakan, S. Sinem
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Bagozzi, Richard P.
1
Banerjee, Sumitro
1
Broeckhuizen, Thijs L. J.
1
Camacho, Nuno
1
Carbonell, Pilar
1
Chandrasekaran, Deepa
1
Chattopadhyay, Amitava
1
Chaudhuri, Malika
1
Chou, Ting-Jui
1
Cohen-Vernik, Dinah
1
Cui, Anna Shaojie
1
Dekimpe, Marnik G.
1
Deleersnyder, Barbara
1
Deng, Qian
1
Eliashberg, Jehoshua
1
Esteban-Bravo, Mercedes
1
Ewijk, Bernadette J. van
1
Foucart, Renaud
1
Foutz, Natasha Zhang
1
Frambach, Rudolf T.
1
Fruchter, Gila E.
1
Geuens, Maggie
1
Gijsbrechts, Els
1
Goldenberg, Jacob
1
Gupta, Shaphali
1
Haenlein, Michael
1
Hariharan, Vijay Ganesh
1
Hennig-Thurau, Thorsten
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Hildesheim, Andreas
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of product innovation management : an international publication of the Product Development & Management Association
360
Journal of business research : JBR
192
International journal of innovation management
157
International journal of product development : IJPD
150
Industrial marketing management : the international journal for industrial and high-tech firms
145
SpringerLink / Bücher
129
International journal of production research
127
IEEE transactions on engineering management : EM
119
International journal of production economics
108
Technovation : the international journal of technological innovation, entrepreneurship and technology management
92
Technological forecasting & social change : an international journal
83
Research policy : policy, management and economic studies of science, technology and innovation
78
Management Science
77
R & D management
72
International journal of innovation and technology management
66
Journal of engineering and technology management : JET-M
65
International journal of technology management : IJTM
61
Management science : journal of the Institute for Operations Research and the Management Sciences
57
The journal of business & industrial marketing
57
International journal of product lifecycle management : IJPLM
53
Research technology management : RTM
52
Creativity and innovation management
50
Technology analysis & strategic management
49
European journal of operational research : EJOR
45
Research
40
European journal of innovation management : EJIM
38
Faculty & research / Insead : working paper series
38
International Journal of Innovation Management (ijim)
38
Journal of open innovation : technology, market, and complexity
38
International journal of project management : the journal of The International Project Management Association
37
Journal of marketing
37
International journal of technology marketing : IJTMkt
36
Journal of the Academy of Marketing Science
36
European journal of innovation management
35
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
35
Springer eBook Collection
35
International journal of business innovation and research
34
Production and operations management : an international journal of the Production and Operations Management Society
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
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ECONIS (ZBW)
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31
New product pricing strategy under customer asymmetric anchoring
Park, Joo Heon
;
MacLachlan, Douglas L.
;
Love, Edwin
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 309-318
Persistent link: https://www.econbiz.de/10009406670
Saved in:
32
The global entry of new pharmaceuticals : a joint investigation of launch window and price
Verniers, Isabel
;
Stremersch, Stefan
;
Croux, Christophe
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 295-308
Persistent link: https://www.econbiz.de/10009406672
Saved in:
33
Speed or quality? : how the order of market entry influences the relationship between market orientation and new product performance
Rodríguez-Pinto, Javier
;
Carbonell, Pilar
; …
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 145-154
Persistent link: https://www.econbiz.de/10009238541
Saved in:
34
The different roles of product originality and usefulness in generating word-of-mouth
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitava
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 109-119
Persistent link: https://www.econbiz.de/10009238547
Saved in:
35
Understanding investors' decisions to purchase innovative products : drivers of adoption timing and range
Hoffmann, Arvid O. I.
;
Broeckhuizen, Thijs L. J.
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
4
,
pp. 342-355
Persistent link: https://www.econbiz.de/10008810595
Saved in:
36
Motivated consumer innovativeness : concept, measurement, and validation
Vandercasteele, Bert
;
Geuens, Maggie
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
4
,
pp. 308-318
Persistent link: https://www.econbiz.de/10008810619
Saved in:
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