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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"The journal of product & brand management"
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International journal of technology marketing : IJTMkt
The journal of product & brand management
International journal of information technology and management : IJITM
1
International small business journal : researching entrepreneurship
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ECONIS (ZBW)
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Reconceptualising buyer behaviour in the digital era : an emergent journey
Scott, Peter
;
Scott, Tamsin
;
Stokes, Peter
;
Moore, Neil
; …
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
2
,
pp. 165-179
Persistent link: https://www.econbiz.de/10011746011
Saved in:
2
Exploring positively- versus negatively-valenced brand engagement : a
conceptual
model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
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