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~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Market research"
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International journal of technology marketing : IJTMkt
The journal of product innovation management : an international publication of the Product Development & Management Association
7
Product research : the art and science behind successful product launches
5
Journal of marketing research : JMR
3
Journal of the Academy of Marketing Science
3
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2
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Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
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Conjoint measurement : methods and applications
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Conjoint measurement : methods and applications ; with 91 tables
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De Gruyter Handbook
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EBL-Schweitzer
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European journal of operational research : EJOR
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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IEEE transactions on engineering management : EM
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A review and analysis of literature on netnography research
Bartl, Michael
;
Kannan, Vijai Kumar
;
Stockinger, Hanna
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
2
,
pp. 165-196
Persistent link: https://www.econbiz.de/10011542615
Saved in:
2
Market knowledge competence : a driving force or a readblock for radical innovations?
Sainio, Liisa-Maija
;
Salojärvi, Hanna
; …
- In:
International journal of technology marketing : IJTMkt
6
(
2011
)
3
,
pp. 227-240
Persistent link: https://www.econbiz.de/10009412245
Saved in:
3
Special issue: Marketing of emerging technologies
Sengupta, Sanjit
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009412250
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