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~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Marketing"
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Marketing
New product development
36
Produktentwicklung
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Innovation management
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Innovationsmanagement
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Innovation
17
Consumer behaviour
8
Konsumentenverhalten
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innovation
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Customer integration
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Innovation diffusion
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Innovationsdiffusion
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Kundenintegration
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new product development
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Social Web
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Social web
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open innovation
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Technischer Fortschritt
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Technological change
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case study
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Lieferantenmanagement
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Market research
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Marketing management
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Marketingmanagement
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Marktforschung
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NPD
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Supplier relationship management
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Theorie
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Theory
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co-creation
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B2B
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Commercialization
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Industrie
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Brem, Alexander
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Sengupta, Sanjit
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International journal of technology marketing : IJTMkt
The journal of product innovation management : an international publication of the Product Development & Management Association
9
SpringerLink / Bücher
8
Journal of business research : JBR
6
Industrial marketing management : the international journal for industrial and high-tech firms
4
European journal of innovation management
3
98th Seminar, June 29-July 2, 2006, Chania, Crete, Greece
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Innovationserfolg : Management und Ressourcen systematisch gestalten
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business-to-business marketing
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Journal of small business & enterprise development
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Marketing letters : a journal of research in marketing
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Neue Perspektiven der marktorientierten Unternehmensführung
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Routledge advances in management and business studies
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Springer eBook Collection
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Springer eBook Collection / Business and Management
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The journal of business & industrial marketing
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Zeszyty naukowe
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2013 Second Congress, June 6-7, 2013, Parma, Italy
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APSTRACT: Applied Studies in Agribusiness and Commerce
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Acta Carolus Robertus
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Agricultural and Food Economics : AFE
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Artech House technology management and professional development series
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Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Asian journal of management cases
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Berichte aus der Betriebswirtschaft
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Betriebswirtschaftslehre für Technologie und Innovation
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Brandenburgische Technische Universität Cottbus - Lehrstuhl für Marketing und Innovationsmanagement - Veröffentlichungen
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Business & Management
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Business / Economics
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Business horizons
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Business process management journal
1
Creativity and innovation management
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DLSU business & economics review
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Discussion papers / University of Reading, Department of Economics
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Economics of innovation and new technology
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Edition Forschung
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Erfurter Hefte zum angewandten Marketing
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European journal of innovation management : EJIM
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European journal of operational research : EJOR
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Special issue: The renewed voice of the customer in innovation design
Brem, Alexander
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009373856
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2
Special issue: Marketing of emerging technologies
Sengupta, Sanjit
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009412250
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