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~isPartOf:"International journal of technology marketing : IJTMkt"
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augmented reality
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International journal of technology marketing : IJTMkt
Journal of business research : JBR
46
Journal of retailing and consumer services
44
International journal of networking and virtual organisations : IJNVO
25
Psychology & marketing
25
Tourism management : research, policies, practice
24
Technological forecasting & social change : an international journal
23
International journal of product development : IJPD
17
Virtual environments for corporate education : employee learning and solutions
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
International journal of production research
16
Synthetic worlds : emerging technologies in education and economics
15
Virtual worlds and e-commerce : technologies and applications for building customer relationships
15
Management information systems : mis quarterly
14
Managerial challenges and social impacts of virtual and augmented reality
14
Springer eBook Collection
14
SpringerLink / Bücher
14
Business horizons
13
Commercial transactions in the virtual world : issues and opportunities
13
International journal of retail and distribution management
11
Journal of marketing management : MM
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Premier reference source
11
Virtuelle Unternehmen
11
Advances in developing human resources : ADHR
10
Journal of management information systems : JMIS
10
Skill training in multimodal virtual environments
10
International journal of hospitality management
9
Journal of promotion management : innovations in planning and applied research
9
HMD : Praxis der Wirtschaftsinformatik
8
Information systems research : ISR
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Produktions- und Logistikmanagement in virtuellen Unternehmen und Unternehmensnetzwerken
8
Research
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Augmented reality and virtual reality : the power of AR and VR for business
7
CESifo working papers
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Cogent business & management
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Electronic commerce research
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Gabler Edition Wissenschaft
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ECONIS (ZBW)
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1
Blowing your mind : a conceptual framework of augmented reality and virtual reality enhanced cultural visitor experiences using EEG experience measures
Han, Dai-In Danny
;
Weber, Jessika
;
Bastiaansen, Marcel
; …
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
1
,
pp. 47-68
Persistent link: https://www.econbiz.de/10012179164
Saved in:
2
Wearable XR-technology : literature review, conceptual framework and future research directions
Chuah, Stephanie Hui-wen
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
3/4
,
pp. 205-259
Persistent link: https://www.econbiz.de/10012209442
Saved in:
3
Augmenting reality : fusing consumers' experiences and interactions with immersive technologies in physical retail settings
Bonetti, Francesca
;
Pantano, Eleonora
;
Warnaby, Gary
; …
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
3/4
,
pp. 260-284
Persistent link: https://www.econbiz.de/10012209451
Saved in:
4
Virtual reality as an urban tourism destination marketing tool
Moorhouse, Natasha
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
3/4
,
pp. 285-306
Persistent link: https://www.econbiz.de/10012209461
Saved in:
5
Designing enhanced augmented reality tourism experiences : a multi-stakeholder approach
Cranmer, Eleanor E.
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
3/4
,
pp. 307-324
Persistent link: https://www.econbiz.de/10012209476
Saved in:
6
Exploring VR experiences of tourists' attachment to a rural destination
Pantelidis, Christos
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
3/4
,
pp. 376-400
Persistent link: https://www.econbiz.de/10012209491
Saved in:
7
Augmented reality smart glasses : an investigation of technology acceptance drivers
Rauschnabel, Philipp A.
;
Ro, Young Kyun
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
2
,
pp. 123-148
Persistent link: https://www.econbiz.de/10011542585
Saved in:
8
The future of augmented reality : an Open Delphi study on technology acceptance
Stockinger, Hanna
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 55-96
Persistent link: https://www.econbiz.de/10011478652
Saved in:
9
Virtual business empires at Second Life
Chauhan, Roma
;
Kumar, Gaurav
- In:
International journal of technology marketing : IJTMkt
7
(
2012
)
3
,
pp. 254-266
Persistent link: https://www.econbiz.de/10009576397
Saved in:
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