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~isPartOf:"International marketing review"
~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
International marketing
81
Internationales Marketing
78
Consumer behaviour
72
Konsumentenverhalten
72
Brand management
61
Markenführung
61
Transnational corporation
50
Marketing management
46
Marketingmanagement
46
Brand image
45
Markenimage
45
International market entry
39
Internationaler Markteintritt
39
Globalisierung
29
Globalization
29
Emerging economies
24
Schwellenländer
24
Brand
22
Firm performance
22
Unternehmenserfolg
22
Beziehungsmarketing
21
Markenartikel
21
Relationship marketing
21
Strategic management
21
Strategisches Management
21
Corporate Social Responsibility
20
Corporate social responsibility
20
Cultural identity
20
Designation of origin
20
Herkunftsbezeichnung
20
Kulturelle Identität
20
KMU
18
Knowledge management
18
SME
18
Wissensmanagement
18
Cross-cultural management
17
Interkulturelles Management
17
China
16
Welt
16
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28
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3
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46
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4
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Article in journal
49
Aufsatz in Zeitschrift
49
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3
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3
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3
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English
50
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Vrontis, Demetris
5
Mellahi, Kamel
4
Thrassou, Alkis
4
Chatterjee, Sheshadri
3
Chaudhuri, Ranjan
3
Shoham, Aviv
3
Del Giudice, Manlio
2
Khan, Zaheer
2
Magni, Domitilla
2
Scuotto, Veronika
2
Abimbola, Temi
1
Agnihotri, Arpita
1
Ahammad, Mohammad F.
1
Ahmad, Muhammad Ishfaq
1
Ahmad, Wasim
1
Akhtar, Nadeem
1
Battisti, Enrico
1
Bhattacharya, Saurabh
1
Boateng, Agyenim
1
Bortoluzzi, Guido
1
Bustinza, Oscar F.
1
Butt, Muhammad Mohsin
1
Cabanelas, Pablo
1
Cavusgil, S. Tamer
1
Ceren, Altuntaş Vural
1
Chan, Terri H.
1
Chebbi, Hela
1
Chen, Weihong
1
Chiarvesio, Maria
1
Chierici, Roberto
1
Cho, Hyo Eun
1
Cooper, Cary
1
Deligonul, Seyda
1
Di Maria, Eleonora
1
Diez-Martin, Francisco
1
Dong, Xiaodan
1
Du, Min
1
Efrat, Kalanit
1
Fait, Monica
1
Freeman, Susan
1
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Published in...
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International marketing review
International business review : the official journal of the European International Business Academy
284
Journal of world business : JWB
214
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
187
The international journal of human resource management
176
Management international review : mir ; journal of international business
166
Journal of international management
155
SpringerLink / Bücher
154
Journal of business ethics : JOBE
142
Journal of business research : JBR
140
European journal of international management : EJIM
104
Europäische Hochschulschriften / 5
81
Thunderbird international business review
73
Research policy : policy, management and economic studies of science, technology and innovation
66
Multinational business review
65
International journal of human resource management
62
Harvard business review : HBR
51
Advances in global leadership
46
Journal of knowledge management
46
mir-Edition
46
Asia Pacific business review
44
Industrial marketing management : the international journal for industrial and high-tech firms
44
Asian business & management
43
Critical perspectives on international business
42
Human resource management
42
Working paper
42
International journal of emerging markets
41
Gabler Edition Wissenschaft
40
NBER working paper series
40
Edward Elgar E-Book Archive
39
Transnational corporations : investment and development
39
European management journal
37
Journal of teaching in international business
36
New horizons in international business
35
Strategic management journal
35
Harvard-Business-Manager : das Wissen der Besten
34
Journal of international marketing
34
Springer eBook Collection
34
Technological forecasting & social change : an international journal
34
Working paper / National Bureau of Economic Research, Inc.
34
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ECONIS (ZBW)
50
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1
Global retailers' CSR initiatives during COVID-19 crisis : a cross-cultural examination
Ahmad, Wasim
;
Battisti, Enrico
;
Akhtar, Nadeem
;
Ahmad, …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1054-1070
Persistent link: https://www.econbiz.de/10014470107
Saved in:
2
International relationship
management
during social distancing : the role of AI-integrated social CRM by MNEs during the Covid-19 pandemic
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Thrassou, Alkis
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1263-1294
Persistent link: https://www.econbiz.de/10014470119
Saved in:
3
Examining the marketing performance of the firms from an international dynamic marketing capability perspective : moderating role of marketing leadership team
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
41
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014524774
Saved in:
4
Network bricolage of international entrepreneurs for new market entry : a cross-national study of small biotech firms
Yang, Man
;
Leppäaho, Tanja
- In:
International marketing review
40
(
2023
)
7
,
pp. 22-44
Persistent link: https://www.econbiz.de/10014470398
Saved in:
5
Gaining legitimacy and host market acceptance : a CRM analysis for foreign subsidiaries in China
Hung, Kineta
;
Tse, David K.
;
Chan, Terri H.
- In:
International marketing review
40
(
2023
)
1
,
pp. 80-101
Persistent link: https://www.econbiz.de/10014227454
Saved in:
6
Building dynamic capabilities for international marketing knowledge
management
Scuotto, Veronika
;
Nespoli, Chiara
;
Palladino, Rosa
; …
- In:
International marketing review
39
(
2022
)
3
,
pp. 586-601
Persistent link: https://www.econbiz.de/10013396284
Saved in:
7
Business hybrid offerings by manufacturing SMEs : impact of servitization on internationalization of manufacturing SMEs
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
40
(
2023
)
4
,
pp. 585-611
Persistent link: https://www.econbiz.de/10014469932
Saved in:
8
A network model approach to enhance knowledge sharing for internationalization readiness of SMEs
Magni, Domitilla
;
Chierici, Roberto
;
Fait, Monica
; …
- In:
International marketing review
39
(
2022
)
3
,
pp. 626-652
Persistent link: https://www.econbiz.de/10013396292
Saved in:
9
How can companies boost legitimacy in international markets? : a dynamic marketing capabilities approach
Rivero-Gutierrez, Lourdes
;
Cabanelas, Pablo
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 273-301
Persistent link: https://www.econbiz.de/10014524786
Saved in:
10
Special issue: International dynamic marketing capabilities
Pfajfar, Gregor
(
ed.
);
Mitręga, Maciej
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014524763
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