Graça, Sandra Simas; Barry, James M.; Kharé, Virginie P. - In: Journal of Business & Industrial Marketing 36 (2021) 10, pp. 1806-1819
Purpose: This paper aims to explore the effects of institutional environments across developed and emerging markets on buyer–supplier cooperation. It empirically examines a Business-to-Business relational exchange model of trust-building, commitment and cooperative behaviors within firms in...