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~isPartOf:"Journal of Business Ethics"
~subject:"Green brand perceive value"
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Antecedents of Green Brand Equity: An Integrated Approach
Ng, Pui
;
Butt, Muhammad
;
Khong, Kok
;
Ong, Fon
- In:
Journal of Business Ethics
121
(
2014
)
2
,
pp. 203-215
the help of
structural
equation
modeling
procedure. The results suggest that brand perceived quality and its overall …
Persistent link: https://www.econbiz.de/10010868337
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