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~isPartOf:"Journal of International Management"
~person:"Brettel, Malte"
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Journal of International Management
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Industrial marketing management : the international journal for industrial and high-tech firms
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Cross-functional Integration and New Product Performance — The Impact of National and Corporate Culture
Engelen, Andreas
;
Brettel, Malte
;
Wiest, Gregor
- In:
Journal of International Management
18
(
2012
)
1
,
pp. 52-65
Cross-functional integration (CFI) is regarded as a key success factor in new
product
development
. Since most of the …
Persistent link: https://www.econbiz.de/10011047553
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