ul Hassan, Masood; Shaukat, Sadia; Nawaz, Muhammad Saqib; … - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 7 (2013) 2, pp. 243-262
The main purpose of this study is to explore the effects of innovation types including product, process, marketing and … organizational innovation on different aspects of firm performance such as innovative, production, marketing and financial … factor, reliability, correlation, and regression analysis. The results reveal the positive effects of innovation types on …