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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Print advertising
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Printwerbung
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Advertising effects
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Advertising
4
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Psychology of advertising
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McQuarrie, Edward F.
2
Phillips, Barbara J.
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Avant, J. Adam
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Bergkvist, Lars
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Carlson, Les
1
Chowdhury, Rafi M. M. I.
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Dahlén, Micael
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Delbaere, Marjorie
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Dewitte, Siegfried
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Eiderbäck, Daniel
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Esteban-Bravo, Mercedes
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Hong, Cheng
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Hopkins, Christopher D.
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Johnson, Guillaume D.
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Kim, Dongwook
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Kim, Kyongseok
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Laczniak, Russell N.
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Martin, Brett A. S.
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Mishra, Sanjay
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Múgica, José M.
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Olsen, G. Douglas
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Palombo, Michaela
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Poels, Karolien
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Pracejus, John W.
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Swayne, Linda E.
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Journal of advertising : official publication of the American Academy of Advertising
Nachrichten für Aussenhandel : NfA ; Märkte, Trends, Geschäftschancen
101
NBER working paper series
38
Working paper / National Bureau of Economic Research, Inc.
33
NBER Working Paper
29
The journal of media economics
27
United Nations publication
27
Journal of advertising research
25
Working paper
22
Journal of business research : JBR
19
Research policy : policy, management and economic studies of science, technology and innovation
19
Economic inquiry : journal of the Western Economic Association International
17
1999/2000: Country reviews
15
CESifo working papers
15
International journal of advertising : the quarterly review of marketing communications
15
JMM : the international journal on media management
15
SpringerLink / Bücher
15
Journal of political economy
14
Organization : the critical journal of organization, theory and society
14
Perspektiven für die Publikumszeitschrift : mit 31 Tabellen
14
The American economic review
14
Econometric Institute research papers
13
International journal of hospitality management
13
Critical perspectives on accounting : an international journal for social and organizational accountability
12
Journal of advertising
12
Journal of business ethics : JOBE
12
Journal of current issues and research in advertising : JCIRA
12
The American economist : journal of Omnicron Delta Epsilon, the International Honor Society in Economics
12
World economic and financial surveys
12
Applied economics letters
11
Discussion paper series / IZA
11
Jahrbuch der Absatz- und Verbrauchsforschung
11
Journal of marketing communications
11
RatSWD working paper series
11
Discussion paper / Centre for Economic Policy Research
10
Publizistik : Vierteljahreshefte für Kommunikationsforschung
10
The journal of economic perspectives : EP ; a journal of the American Economic Association
10
Applied economics
9
European journal of marketing : EJM
9
Journal of economic literature
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ECONIS (ZBW)
18
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1
The Journal of Advertising and the development of advertising theory : reflections and directions for future research
Laczniak, Russell N.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 429-433
Persistent link: https://www.econbiz.de/10011410233
Saved in:
2
Trends in advertising research : a longitudinal analysis of leading advertising, marketing, and communication journals, 1980 to 2010
Kim, Kyongseok
;
Hayes, Jameson L.
;
Avant, J. Adam
; …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 296-316
Persistent link: https://www.econbiz.de/10010408859
Saved in:
3
Jack and Jill be nimble : a historical analysis of an "adless" children’s magazine
Holiday, Steven
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 412-428
Persistent link: https://www.econbiz.de/10012004092
Saved in:
4
Is your product really green? : a content analysis to reassess green advertising
Segev, Sigal
;
Fernandes, Juliana
;
Hong, Cheng
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 85-93
Persistent link: https://www.econbiz.de/10011453877
Saved in:
5
Insidious effects of syntactic complexity : are ads targeting older adults too complex to remember?
Kim, Dongwook
;
Mishra, Sanjay
;
Wang, Ze
;
Singh, Surendra N.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 509-518
Persistent link: https://www.econbiz.de/10011633873
Saved in:
6
The brand communication effects of using a headline to prompt the key benefit in ADS with pictorial metaphors
Bergkvist, Lars
;
Eiderbäck, Daniel
;
Palombo, Michaela
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 67-76
Persistent link: https://www.econbiz.de/10009659321
Saved in:
7
"What about the intended consequences?" : examining the effects of race-stereotyped portrayals on advertising effectiveness
Johnson, Guillaume D.
;
Grier, Sonya A.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 91-106
Persistent link: https://www.econbiz.de/10009738525
Saved in:
8
Depictions of self-inflicted versus blameless victims for nonprofits employing print advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 55-74
Persistent link: https://www.econbiz.de/10009738527
Saved in:
9
Is the changing status of African Americans in the B2B buying center reflected in trade journal advertising? : a six decade content analysis
Stevenson, Thomas H.
;
Swayne, Linda E.
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 101-122
Persistent link: https://www.econbiz.de/10009491962
Saved in:
10
Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
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