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Journal of business case studies
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business research : JBR
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The journal of business & industrial marketing
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International journal of innovation management
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Journal of strategic marketing
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SpringerLink / Bücher
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Journal of the Academy of Marketing Science
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European journal of innovation management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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European management journal
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From knowledge management to strategic competence : measuring technological, market and organisational innovation
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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International journal of technology management : IJTM
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International small business journal : researching entrepreneurship
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Journal of marketing theory and practice
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Teaching notes : the "Bear Claw" drywall clips ; taking a new product to market
Van Winter, Jerrold A.
- In:
Journal of business case studies
9
(
2013
)
3
,
pp. 249-254
Persistent link: https://www.econbiz.de/10009751027
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2
New product launch for eagle brand : marketing management case study - A and B
MacMillan, Amy
- In:
Journal of business case studies
12
(
2016
)
4
,
pp. 177-197
Persistent link: https://www.econbiz.de/10011603807
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