Verwaal, Ernst; Klein, Martin; Falce, Jefferson Lopes la - In: Journal of business ethics : JBE 181 (2022) 3, pp. 607-621
pyramid (BOP) approach to profitably serving the poor with business models adapted from developed markets while alleviating … 212 firms. Our findings show that BOP business model involvement and adaptive capacity are significant drivers of the … triple bottom line at the BOP; however, business model adaptive capacity does not guarantee an ecologically sustainable …