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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~person:"Ko, Eunju"
~type_genre:"Article in journal"
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Consumer behaviour
22
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22
Luxury goods
15
Luxusgüter
15
Fashion
12
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12
Brand management
11
Markenführung
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Ko, Eunju
Laroche, Michel
41
Huarng, Kun-Huang
38
Parida, Vinit
34
Oghazi, Pejvak
33
Pereira, Vijay
31
Sharma, Piyush
29
Wincent, Joakim
27
Kraus, Sascha
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Vrontis, Demetris
26
Woodside, Arch G.
26
Chebat, Jean-Charles
25
Dwivedi, Yogesh Kumar
24
Foroudi, Pantea
23
Paul, Justin
22
Dhir, Amandeep
20
Gustafsson, Anders
20
Valette-Florence, Pierre
20
Babin, Barry J.
19
Bartikowski, Boris
19
Diamantopoulos, Adamantios
19
Gupta, Suraksha
19
Kumar, Satish
19
Melewar, T. C.
19
Bouncken, Ricarda B.
18
Malik, Ashish
18
Yu, Tiffany Hui-Kuang
18
Adomako, Samuel
17
Cleveland, Mark
17
Johnston, Wesley J.
17
Kim, Kyung Hoon
17
Patel, Pankaj
17
Richard, Marie-Odile
17
Walsh, Gianfranco
17
Yang, Zhiyong
17
Donthu, Naveen
16
Hultman, Magnus
16
Krishen, Anjala S.
16
Lim, Weng Marc
16
Ribeiro Soriano, Domingo
16
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Journal of business research : JBR
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Asia Pacific journal of marketing and logistics
5
International journal of advertising : the review of marketing communications
5
International journal of advertising : the quarterly review of marketing communications
4
Psychology & marketing
4
The journal of product innovation management : an international publication of the Product Development & Management Association
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International marketing review
2
Journal of global fashion marketing : JGfM
2
Cross-cultural buyer behavior
1
European management journal
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International journal of consumer studies
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International marketing : emerging markets
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of macromarketing
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Management decision : MD
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ECONIS (ZBW)
35
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1
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
2
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
3
Bridging Asia and the world : searching for academic excellence and best practice in marketing and management
Ko, Eunju
- In:
Journal of business research : JBR
124
(
2021
),
pp. 813-817
Persistent link: https://www.econbiz.de/10012494024
Saved in:
4
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
5
How shoppers' configurations of demographics, sustainability assessments, and place-attractiveness assessments impact who shops in culturally traditional mega-markets
Jung, Jaesuk
;
Ko, Eunju
;
Woodside, Arch G.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 640-656
Persistent link: https://www.econbiz.de/10012420455
Saved in:
6
In search of the next nexus : a maturing field for fashion research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
Saved in:
7
SNS marketing activities as a sustainable competitive advantage and traditional market equity
Wang, Huanzhang
;
Ko, Eunju
;
Woodside, Arch G.
;
Yu, Jihye
- In:
Journal of business research : JBR
130
(
2021
),
pp. 378-383
Persistent link: https://www.econbiz.de/10012544836
Saved in:
8
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
9
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
10
Fashioning organics : wellbeing, sustainability, and status consumption practices
Fifita, Ilaisaane M. E.
;
Seo, Yuri
;
Ko, Eunju
;
Conroy, …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 664-671
Persistent link: https://www.econbiz.de/10012288080
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