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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Brand"
~type_genre:"Article in journal"
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Brand
Consumer behaviour
1,892
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1,892
Innovation
814
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681
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681
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623
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583
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Ko, Eunju
6
Christodoulides, George
4
Diamantopoulos, Adamantios
4
Foroudi, Pantea
4
Gupta, Suraksha
4
Phau, Ian
4
Shukla, Paurav
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2
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2
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2
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Foti, Lianne
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Journal of business research : JBR
The journal of brand management : an international journal
283
The journal of product & brand management
199
Journal of retailing and consumer services
167
Psychology & marketing
77
European journal of marketing : EJM
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Asia Pacific journal of marketing and logistics
47
Journal of marketing
44
Marketing letters : a journal of research in marketing
41
Journal of advertising research
39
Marketing intelligence & planning
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing communications
35
International journal of hospitality management
33
Business horizons
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of international consumer marketing
31
Industrial marketing management : the international journal for industrial and high-tech firms
30
Journal of the Academy of Marketing Science
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Journal of marketing management : MM
29
Journal of promotion management : JPM
29
European journal of marketing
28
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Journal of strategic marketing
28
International journal of consumer studies
26
Journal of retailing
26
International marketing review
25
Journal of global marketing
25
Journal of promotion management : innovations in planning and applied research
25
The IUP journal of brand management : IJBRM
25
Cogent business & management
23
Journal of international marketing
23
International journal of advertising : the review of marketing communications
21
International journal of market research
21
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ECONIS (ZBW)
275
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1
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275
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1
Are brands re-evaluated when consumers learn about brand origin misperceptions? : outcomes, processes, and contingent effects
Mandler, Timo
;
Bartsch, Fabian
;
Zeugner-Roth, Katharina …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304110
Saved in:
2
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
3
Blockchain-enabled advances (BEAs) : implications for consumers and brands
Hakkarainen, Tuuli
;
Colicev, Anatoli
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014293967
Saved in:
4
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
5
Co-branding as a masstige strategy for luxury brands : desirable or not?
Quamina, La Toya
;
Xue, Melanie Tao
;
Chawdhary, Rahul
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014281177
Saved in:
6
Compensating for interpersonal relationships with brand relationships : a two-dimensional view
Jang, Eunyoung
;
Arens, Zachary G.
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229199
Saved in:
7
Constructing consumer-masstige brand relationships in a volatile social reality
Moorlock, Emily
;
Dachs, Ofer Dekel
;
Stokes, Peter
; …
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490615
Saved in:
8
Did you hear our brand is hated? : the unexpected upside of hate-acknowledging advertising for polarizing brands
Monahan, Lisa
;
Espinosa, Jennifer A.
;
Langenderfer, Jeff
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468644
Saved in:
9
Don't tell me how much to tip : the influence of gratuity guidelines on consumers' favorability of the brand
Cabano, Frank G.
;
Attari, Amin
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014288108
Saved in:
10
The effect of brand names and logos' figurativeness on memory : an experimental approach
Lencastre, Paulo de
;
Machado, Joana César
;
Costa, Patrício
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304102
Saved in:
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