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~isPartOf:"Journal of business research : JBR"
~person:"Calantone, Roger J."
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Cash rebates
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New product development
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Calantone, Roger J.
Morgan, Todd
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Journal of business research : JBR
The journal of product innovation management : an international publication of the Product Development & Management Association
13
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of production research
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of the Academy of Marketing Science
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European journal of innovation management
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Handbook of research on new product development
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IEEE transactions on engineering management : EM
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Information systems research : ISR
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International marketing review
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Journal of business logistics : JBL
1
Journal of international marketing
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Journal of marketing
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Long range planning : LRP ; international journal of strategic management
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Marketing letters : a journal of research in marketing
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The journal of business & industrial marketing
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ECONIS (ZBW)
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Disentangling the effects of promotion mix on new product sales : an examination of disaggregated drivers and the moderating effect of product class
Chaudhuri, Malika
;
Calantone, Roger J.
;
Voorhees, Clay M.
; …
- In:
Journal of business research : JBR
90
(
2018
),
pp. 286-294
Persistent link: https://www.econbiz.de/10011882033
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