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~isPartOf:"Journal of business research : JBR"
~person:"Choi, Jeonghye"
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Choi, Jeonghye
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Journal of business research : JBR
Working papers / Wharton School, University of Pennsylvania / Marketing
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From clicks to bricks : the impact of product launches in offline stores for digital retailers
Jiang, Yan
;
Kim, Jeeyeon
;
Choi, Jeonghye
;
Kang, Moon Young
- In:
Journal of business research : JBR
120
(
2020
),
pp. 302-311
Persistent link: https://www.econbiz.de/10012417132
Saved in:
2
The role of design innovation in understanding purchase behavior of augmented products
Kim, Sang Jin
;
Kim, Kyung Hoon
;
Choi, Jeonghye
- In:
Journal of business research : JBR
99
(
2019
),
pp. 354-362
Persistent link: https://www.econbiz.de/10012023659
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