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~isPartOf:"Journal of business research : JBR"
~person:"Gupta, Suraksha"
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Brand management
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Gupta, Suraksha
Ko, Eunju
20
Sharma, Piyush
20
Parida, Vinit
19
Vrontis, Demetris
17
Kraus, Sascha
16
Oghazi, Pejvak
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Bouncken, Ricarda B.
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Malik, Ashish
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Chebat, Jean-Charles
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Huarng, Kun-Huang
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Kim, Kyung Hoon
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Khan, Zaheer
11
Laroche, Michel
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Amankwah-Amoah, Joseph
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Diamantopoulos, Adamantios
10
Gustafsson, Anders
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Valette-Florence, Pierre
10
Balaji, M. S.
9
Bartikowski, Boris
9
Brenes, Esteban R.
9
Kumar, Satish
9
Merrilees, Bill
9
Miles, Morgan P.
9
Roy, Sanjit
9
Tarba, Shlomo Yedidia
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Veloutsou, Cleopatra
9
Adomako, Samuel
8
Babin, Barry J.
8
Chatterjee, Sheshadri
8
Chaudhuri, Ranjan
8
De Chernatony, Leslie
8
Fredrich, Viktor
8
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
8
Technological forecasting & social change : an international journal
4
Journal of world business : JWB
3
Qualitative market research : an international journal
3
Thunderbird international business review
2
Building corporate identity, image and reputation in the digital era
1
Corporate reputation review : an international journal
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EuroMed journal of business
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European journal of marketing : EJM
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International business review : the official journal of the European International Business Academy
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International studies of management and organization
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Marketing intelligence & planning
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The Routledge companion to contemporary brand management
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The journal of business & industrial marketing
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ECONIS (ZBW)
14
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1
Stakeholder diversity and collaborative innovation : Integrating the resource-based view with stakeholder theory
Ozdemir, Sena
;
Fernández de Arroyabe, Juan Carlos
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014303981
Saved in:
2
Eco-innovation for environment and waste prevention
Sumrin, Samina
;
Gupta, Suraksha
;
Asaad, Yousra
;
Wang, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 627-639
Persistent link: https://www.econbiz.de/10012420453
Saved in:
3
Corporate rebranding : an internal perspective
Joseph, Abraham
;
Gupta, Suraksha
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 709-723
Persistent link: https://www.econbiz.de/10012544901
Saved in:
4
Do morally disengaged employees withdraw from customer-oriented citizenship behavior in response to customers' uncivil behavior?
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Gupta, Suraksha
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014331848
Saved in:
5
Vertical stakeholder collaborations for firm innovativeness in new product development : the moderating roles of legal bonds and operational linkages
Ozdemir, Sena
;
Kandemir, Destan
;
Eng, Teck Yong
;
Gupta, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 172-184
Persistent link: https://www.econbiz.de/10012416957
Saved in:
6
The effects of trust and peer influence on corporate brand : consumer relationships and consumer loyalty
Ozdemir, Sena
;
Zhang, ShiJie
;
Gupta, Suraksha
;
Bebek, Gaye
- In:
Journal of business research : JBR
117
(
2020
),
pp. 791-805
Persistent link: https://www.econbiz.de/10012288101
Saved in:
7
Influence of innovation capability and customer experience on reputation and loyalty
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 4882-4889
Persistent link: https://www.econbiz.de/10011588582
Saved in:
8
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
Saved in:
9
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
10
An investigation into corporate trust and its linkages
Sharma, Kavita
;
Licsandru, Tana Cristina
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 806-824
Persistent link: https://www.econbiz.de/10012288102
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