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~isPartOf:"Journal of business research : JBR"
~person:"Ko, Eunju"
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Consumer behaviour
13
Konsumentenverhalten
13
Luxury goods
12
Luxusgüter
12
Brand management
11
Markenführung
11
Fashion
9
Mode
9
Beziehungsmarketing
8
Marketing management
8
Marketingmanagement
8
Relationship marketing
8
Internet marketing
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Online-Marketing
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Markenartikel
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Brand image
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Customer value
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Kundenwert
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Luxury brand
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Clothing industry
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South Korea
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20
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20
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Ko, Eunju
Sharma, Piyush
20
Parida, Vinit
19
Vrontis, Demetris
17
Kraus, Sascha
16
Oghazi, Pejvak
16
Bouncken, Ricarda B.
14
Gupta, Suraksha
14
Malik, Ashish
14
Pereira, Vijay
14
Melewar, T. C.
13
Wincent, Joakim
13
Budhwar, Pawan S.
12
Chebat, Jean-Charles
12
Foroudi, Pantea
12
Huarng, Kun-Huang
12
Kim, Kyung Hoon
12
Khan, Zaheer
11
Laroche, Michel
11
Amankwah-Amoah, Joseph
10
Diamantopoulos, Adamantios
10
Gustafsson, Anders
10
Valette-Florence, Pierre
10
Balaji, M. S.
9
Bartikowski, Boris
9
Brenes, Esteban R.
9
Kumar, Satish
9
Merrilees, Bill
9
Miles, Morgan P.
9
Roy, Sanjit
9
Tarba, Shlomo Yedidia
9
Veloutsou, Cleopatra
9
Adomako, Samuel
8
Babin, Barry J.
8
Chatterjee, Sheshadri
8
Chaudhuri, Ranjan
8
De Chernatony, Leslie
8
Fredrich, Viktor
8
Johnston, Wesley J.
8
Martin, Drew
8
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Journal of business research : JBR
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
International journal of advertising : the review of marketing communications
5
Asia Pacific journal of marketing and logistics
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of advertising : the quarterly review of marketing communications
2
European management journal
1
Journal of Business Research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Management decision : MD
1
Tourism sensemaking : strategies to give meaning to experience
1
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ECONIS (ZBW)
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1
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
2
SNS marketing activities as a sustainable competitive advantage and traditional market equity
Wang, Huanzhang
;
Ko, Eunju
;
Woodside, Arch G.
;
Yu, Jihye
- In:
Journal of business research : JBR
130
(
2021
),
pp. 378-383
Persistent link: https://www.econbiz.de/10012544836
Saved in:
3
Bridging Asia and the world : searching for academic excellence and best practice in marketing and
management
Ko, Eunju
- In:
Journal of business research : JBR
124
(
2021
),
pp. 813-817
Persistent link: https://www.econbiz.de/10012494024
Saved in:
4
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
5
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
6
In search of the next nexus : a maturing field for fashion research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
Saved in:
7
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
8
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
9
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
10
Relationship between service quality and customer equity in traditional markets
Wang, Huanzhang
;
Kim, Kyung Hoon
;
Ko, Eunju
;
Liu, Honglei
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3827-3834
Persistent link: https://www.econbiz.de/10011515274
Saved in:
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