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~isPartOf:"Journal of business research : JBR"
~person:"Laroche, Michel"
~subject:"Innovationsdiffusion"
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Innovationsdiffusion
Consumer behaviour
2
Innovation diffusion
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Brand management
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Cultural identity
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Culture
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Laroche, Michel
Kim, Sang-hoon
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Lee, Youseok
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Journal of business research : JBR
International journal of business environment : IJBE
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Connecting with consumers using ubiquitous technology : a new model to forecast consumer reaction
Margulis, Anna
;
Boeck, Harold
;
Laroche, Michel
- In:
Journal of business research : JBR
121
(
2020
),
pp. 448-460
Persistent link: https://www.econbiz.de/10012417367
Saved in:
2
Culture and the adoption of new information technologies : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
121
(
2020
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012417357
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