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~isPartOf:"Journal of business research : JBR"
~person:"Mai, Robert"
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New product development
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Produktentwicklung
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3D visualization
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Co-creation
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Mai, Robert
Morgan, Todd
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Wu, Liang
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Zaefarian, Ghasem
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Does one rotten apple always spoil the barrel? : the role of perceptions of empowerment when consumers observe destructive others in online co-creation activities
Schweitzer, Fiona Maria
;
Mai, Robert
- In:
Journal of business research : JBR
152
(
2022
),
pp. 436-446
Persistent link: https://www.econbiz.de/10013494003
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2
The double-edged sword of intricate idea enactment in
product
development
Schweitzer, Fiona Maria
;
Mai, Robert
- In:
Journal of business research : JBR
132
(
2021
),
pp. 392-402
Persistent link: https://www.econbiz.de/10012581624
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