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~isPartOf:"Journal of business research : JBR"
~person:"Merrilees, Bill"
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Brand management
7
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Merrilees, Bill
Ko, Eunju
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Sharma, Piyush
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16
Oghazi, Pejvak
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Valette-Florence, Pierre
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Brenes, Esteban R.
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Journal of business research : JBR
The journal of brand management : an international journal
8
The journal of product & brand management
3
Australasian marketing journal
2
Journal of hospitality marketing & management
2
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2
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Corporate reputation : managing opportunities and threats
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of marketing channels : ... distribution systems, strategy, and management
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ECONIS (ZBW)
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1
Introduction : thought leadership in brand
management
Merrilees, Bill
;
Wallace, Elaine
;
Buil, Isabel
;
De …
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-147
Persistent link: https://www.econbiz.de/10009715065
Saved in:
2
Brand orientation and market orientation : from alternatives to synergy
Urde, Mats
;
Baumgarth, Carsten
;
Merrilees, Bill
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 13-20
Persistent link: https://www.econbiz.de/10009720407
Saved in:
3
Introduction: Thought leadership in brand
management
Jevons, Colin
;
Buil, Isabel
;
Merrilees, Bill
;
De …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009720412
Saved in:
4
Special section: Thought leadership in brand
management
Jevons, Colin
(
contributor
);
Buil, Isabel
(
contributor
); …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-122
Persistent link: https://www.econbiz.de/10009720415
Saved in:
5
Special section: Thought leadership in brand
management
II
Merrilees, Bill
(
contributor
);
Wallace, Elaine
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-232
Persistent link: https://www.econbiz.de/10009724787
Saved in:
6
Internal branding : franchisor leadership as a critical determinant
Merrilees, Bill
;
Frazer, Lorelle
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 158-164
Persistent link: https://www.econbiz.de/10009715060
Saved in:
7
Culture and marketing strategy in discount retailing
Merrilees, Bill
;
McKenzie, Brent
;
Miller, Dale
- In:
Journal of business research : JBR
60
(
2007
)
3
,
pp. 215-221
Persistent link: https://www.econbiz.de/10003428830
Saved in:
8
Brand morphing across Wal-Mart customer segments
Merrilees, Bill
;
Miller, Dale
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1129-1134
Persistent link: https://www.econbiz.de/10008696690
Saved in:
9
Antecedents of residents' city brand attitudes
Merrilees, Bill
;
Miller, Dale
;
Herington, Carmel
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 362-367
Persistent link: https://www.econbiz.de/10003840065
Saved in:
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