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~isPartOf:"Journal of business research : JBR"
~person:"Valette-Florence, Pierre"
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Brand management
8
Markenführung
8
Consumer behaviour
7
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Brand image
5
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5
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4
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Valette-Florence, Pierre
Ko, Eunju
20
Sharma, Piyush
20
Parida, Vinit
19
Vrontis, Demetris
17
Kraus, Sascha
16
Oghazi, Pejvak
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Bouncken, Ricarda B.
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Gupta, Suraksha
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Malik, Ashish
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Pereira, Vijay
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Melewar, T. C.
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Wincent, Joakim
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Chebat, Jean-Charles
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Huarng, Kun-Huang
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Kim, Kyung Hoon
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Khan, Zaheer
11
Laroche, Michel
11
Amankwah-Amoah, Joseph
10
Diamantopoulos, Adamantios
10
Gustafsson, Anders
10
Balaji, M. S.
9
Bartikowski, Boris
9
Brenes, Esteban R.
9
Kumar, Satish
9
Merrilees, Bill
9
Miles, Morgan P.
9
Roy, Sanjit
9
Tarba, Shlomo Yedidia
9
Veloutsou, Cleopatra
9
Adomako, Samuel
8
Babin, Barry J.
8
Chatterjee, Sheshadri
8
Chaudhuri, Ranjan
8
De Chernatony, Leslie
8
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8
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Journal of business research : JBR
The journal of brand management : an international journal
4
Economies et sociétés : cahiers de l'ISMEA
2
The journal of product & brand management
2
Cahiers de l'ISMEA / SG, Série "Sciences de gestion"
1
Cahiers de l'ISMEA / SG, Série Sciences de gestion
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Journal of business ethics : JOBE
1
Journal of business-to-business marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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1
Turning non-financial performance measurements into financial performance : the usefulness of front-office staff incentive systems in hotels
Bénet, Nathalie
;
Deville, Aude
;
Raïes, Karine
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 317-327
Persistent link: https://www.econbiz.de/10013168293
Saved in:
2
"All you need is love" from product design value perception to luxury brand love : an integrated framework
Hemonnet-Goujot, Aurélie
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1463-1475
Persistent link: https://www.econbiz.de/10013194473
Saved in:
3
Brand passion : antecedents and consequences
Albert, Noel
;
Merunka, Dwight
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 904-909
Persistent link: https://www.econbiz.de/10009756861
Saved in:
4
When consumers love their brands : exploring the concept and its dimensions
Albert, Noe͏̈l
;
Merunka, Dwight
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1062-1075
Persistent link: https://www.econbiz.de/10003766348
Saved in:
5
The impact of brand penetration and awareness on luxury brand desirability : a cross country analysis of the relevance of the rarity principle
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
83
(
2018
),
pp. 38-50
Persistent link: https://www.econbiz.de/10011775879
Saved in:
6
Cognitive outcomes of brand heritage : a signaling perspective
Pecot, Fabien
;
Merchant, Altaf
;
Valette-Florence, Pierre
; …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 304-316
Persistent link: https://www.econbiz.de/10011815553
Saved in:
7
Consumer, brand, celebrity : which congruency produces effective celebrity endorsements?
Albert, Noël
;
Ambroise, Laure
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
81
(
2017
),
pp. 96-106
Persistent link: https://www.econbiz.de/10011771621
Saved in:
8
How price display influences consumer luxury perceptions
Parguel, Béatrice
;
Delécolle, Thierry
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
Saved in:
9
Improving prediction with POS and PLS consistent estimations : an illustration
Mourad, Siham
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4675-4684
Persistent link: https://www.econbiz.de/10011554752
Saved in:
10
The impact of brand personality and sales promotions on brand equity
Valette-Florence, Pierre
;
Guizani, Haythem
;
Merunka, Dwight
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 24-28
Persistent link: https://www.econbiz.de/10008806366
Saved in:
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