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~isPartOf:"Journal of business research : JBR"
~person:"Zhang, Hao"
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Journal of business research : JBR
International journal of advertising : the quarterly review of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Fashion cewebrity involvement in new
product
development
: scale development and an empirical study
Zhang, Hao
;
Liang, Xiaoning
;
Moon, Hakil
- In:
Journal of business research : JBR
120
(
2020
),
pp. 321-329
Persistent link: https://www.econbiz.de/10012417134
Saved in:
2
Customer value anticipation, product innovativeness, and customer lifetime value : the moderating role of advertising strategy
Zhang, Hao
;
Liang, Xiaoning
;
Wang, Shiquan
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3725-3730
Persistent link: https://www.econbiz.de/10011515246
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