//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Literature review"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Bibliometrics
77
Bibliometrie
77
Systematic literature review
50
Literature review
34
Bibliometric analysis
18
Consumer behaviour
18
Konsumentenverhalten
18
Innovation
10
Innovation management
8
Innovationsmanagement
8
Relationship marketing
8
Beziehungsmarketing
7
Marketing
7
Research agenda
7
Entrepreneurship
6
Entrepreneurship approach
6
Brand management
5
Business start-up
5
Einzelhandel
5
Markenführung
5
Retail trade
5
Unternehmensgründung
5
Artificial intelligence
4
Business model
4
Business network
4
Digitalisierung
4
Digitization
4
Emerging economies
4
Geschäftsmodell
4
Künstliche Intelligenz
4
Markenimage
4
Schwellenländer
4
Social Web
4
Social web
4
Stakeholder
4
Strategic management
4
Strategisches Management
4
Unternehmensnetzwerk
4
Betriebliche Wertschöpfung
3
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Andreini, Daniela
2
Pedeliento, Giuseppe
2
Solerio, Chiara
2
Zarantonello, Lia
2
Alvarez, Claudio
1
Anaya-Sánchez, Rafael
1
Calderón-Fajardo, Victor
1
David, Meredith E.
1
Ekinci, Yuksel
1
George, Morris
1
Molinillo, Sebastian
1
more ...
less ...
Published in...
All
Journal of business research : JBR
The journal of brand management : an international journal
6
The journal of product & brand management
6
International journal of consumer studies
3
European journal of marketing
2
International review on public and non-profit marketing
2
Marketing intelligence & planning
2
The marketing review
2
AMS review : official publication of the Academy of Marketing Science
1
Administrative Sciences : open access journal
1
Athens journal of business & economics : AJBE
1
Corporate communications : an international journal
1
International journal of Indian culture and business management : IJICBM
1
International journal of services technology and management
1
International journal of sport management and marketing : IJSMM
1
Journal of customer behaviour
1
Journal of family business management : JFBM
1
Journal of family business strategy
1
Journal of international marketing
1
Journal of vacation marketing
1
Review of international business and strategy
1
Tourism management perspectives : TMP
1
Working paper
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Brand personality : current insights and future research directions
Calderón-Fajardo, Victor
;
Molinillo, Sebastian
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380324
Saved in:
2
Types of consumer-brand relationships : a systematic review and future research agenda
Alvarez, Claudio
;
David, Meredith E.
;
George, Morris
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014294797
Saved in:
3
Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
96
(
2019
),
pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
Saved in:
4
A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
91
(
2018
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->