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~isPartOf:"Journal of business research : JBR"
~subject:"Brand image"
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Search: subject:"Management"
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Brand image
Consumer behaviour
820
Konsumentenverhalten
820
Relationship marketing
626
Beziehungsmarketing
624
Innovation
617
Brand management
583
Markenführung
583
Innovation management
541
Innovationsmanagement
540
Firm performance
412
Unternehmenserfolg
412
Markenimage
384
Corporate social responsibility
341
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339
Marketing management
319
Marketingmanagement
319
Strategisches Management
275
Strategic management
274
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Lieferantenmanagement
258
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Wissensmanagement
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Markenartikel
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KMU
165
SME
165
Organisatorischer Wandel
161
Organizational change
161
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160
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160
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156
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384
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Diamantopoulos, Adamantios
8
Foroudi, Pantea
7
Melewar, T. C.
6
Merchant, Altaf
5
Valette-Florence, Pierre
5
Christodoulides, George
4
Davvetas, Vasileios
4
Dennis, Charles
4
Ekinci, Yuksel
4
Grohs, Reinhard
4
Gupta, Suraksha
4
Guzman, Francisco
4
Japutra, Arnold
4
Ko, Eunju
4
Michel, Géraldine
4
Veloutsou, Cleopatra
4
Voyer, Benjamin G.
4
Wallpach, Sylvia von
4
Aiello, Gaetano
3
Arslanagic-Kalajdzic, Maja
3
Augusto, Mário Gomes
3
Bang, Nguyen
3
Dwivedi, Yogesh Kumar
3
Fastoso, Fernando
3
Foroudi, Mohammad Mahdi
3
Halkias, Georgios
3
Hultman, Magnus
3
Kastanakis, Minas
3
Kim, Kyung Hoon
3
Koll, Oliver
3
Molinillo, Sebastian
3
Moon, Hakil
3
Motoki, Kosuke
3
Mühlbacher, Hans
3
Oghazi, Pejvak
3
Pantano, Eleonora
3
Rose, Gregory
3
Roy, Sanjit
3
Spielmann, Nathalie
3
Tiago, Flávio Borges
3
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Journal of business research : JBR
The journal of brand management : an international journal
286
The journal of product & brand management
286
Journal of retailing and consumer services
180
Journal of travel and tourism marketing
87
Tourism management : research, policies, practice
85
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
82
Psychology & marketing
79
Journal of marketing communications
70
International journal of hospitality management
68
Marketing intelligence & planning
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
61
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of strategic marketing
55
SpringerLink / Bücher
54
Cogent business & management
51
Marketing letters : a journal of research in marketing
51
Journal of international consumer marketing
49
Journal of marketing management : MM
48
Journal of promotion management : innovations in planning and applied research
48
Journal of global marketing
46
International marketing review
45
The IUP journal of brand management : IJBRM
45
Journal of marketing
44
International journal of internet marketing and advertising : IJIMA
43
Journal of the Academy of Marketing Science
43
The journal of consumer marketing
43
International journal of consumer studies
42
Tourism management perspectives : TMP
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of promotion management : JPM
38
European journal of marketing
36
Journal of Islamic marketing
36
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
35
Journal of hospitality marketing & management
35
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
34
Journal of business ethics : JOBE
33
Journal of fashion marketing and management
33
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ECONIS (ZBW)
384
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1
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384
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1
Compensating for interpersonal relationships with brand relationships : a two-dimensional view
Jang, Eunyoung
;
Arens, Zachary G.
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229199
Saved in:
2
The impact of negative customer engagement on market-based assets and financial performance
Rahman, Mahabubur
;
Faroque, Anisur Rahman
;
Sakka, Georgia
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 422-435
Persistent link: https://www.econbiz.de/10013197867
Saved in:
3
The influence of sound logo instruments on brand personality perceptions : an investigation of brand ruggedness and sophistication
Puligadda, Sanjay
;
VanBergen, Noah
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534258
Saved in:
4
A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
Saved in:
5
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
6
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
7
Measuring brand hate in a cross-cultural context : Emic and Etic scale development and validation
Akrout, Houcine
;
Mrad, Mona
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468640
Saved in:
8
Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
Kobuszewski Volles, Barbara
;
Van Kerckhove, Anneleen
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304087
Saved in:
9
Types of consumer-brand relationships : a systematic review and future research agenda
Alvarez, Claudio
;
David, Meredith E.
;
George, Morris
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014294797
Saved in:
10
Constructing consumer-masstige brand relationships in a volatile social reality
Moorlock, Emily
;
Dachs, Ofer Dekel
;
Stokes, Peter
; …
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490615
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