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~isPartOf:"Journal of business research : JBR"
~subject:"Partial least squares"
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Partial least squares
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Journal of business research : JBR
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3
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On the role of partial least squares in path analysis for the social sciences
Cook, R. Dennis
;
Forzani, Liliana
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014383048
Saved in:
2
Multigroup analysis of more than two groups in PLS-SEM : a review, illustration, and recommendations
Hwa, Jacky Cheah Jun
;
Amaro, Suzanne
;
Roldán, José L.
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534266
Saved in:
3
Modeling country entrepreneurial activity to inform entrepreneurial-marketing research
Peterson, Mark
- In:
Journal of business research : JBR
113
(
2020
),
pp. 105-116
Persistent link: https://www.econbiz.de/10012230445
Saved in:
4
How valuable are your customers in the brand value co-creation process? : the development of a Customer Co-Creation Value (CCCV) scale
Merz, Michael A.
;
Zarantonello, Lia
;
Grappi, Silvia
- In:
Journal of business research : JBR
82
(
2018
),
pp. 79-89
Persistent link: https://www.econbiz.de/10011771787
Saved in:
5
Estimation issues with PLS and CBSEM : where the bias lies!
Sarstedt, Marko
;
Hair, Joseph F.
;
Ringle, Christian M.
; …
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 3998-4010
Persistent link: https://www.econbiz.de/10011553860
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