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~isPartOf:"Journal of business research : JBR"
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Search: subject:"Multikanalvertrieb"
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Beziehungsmarketing
4
Multichannel strategy
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Journal of business research : JBR
SpringerLink / Bücher
29
Journal of retailing and consumer services
24
Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
18
Research
10
International journal of retail and distribution management
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Lehrbuch
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Springer eBook Collection
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Journal of retailing
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The international review of retail, distribution and consumer research
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Gabler Edition Wissenschaft
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International journal of production economics
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Journal of advertising research
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
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Reihe: Kundenorientierte Unternehmensführung
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European journal of operational research : EJOR
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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essentials
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Developing successful global strategies for marketing luxury brands
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Hamburger Schriften zur Marketingforschung
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International journal of electronic commerce : IJEC
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International journal of physical distribution & logistics management : IJPD & LM
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Journal of operations management
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Schriftenreihe Handelsmanagement
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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Administrative Sciences : open access journal
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Controllingpraxis im Vertrieb
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Die digitale Genossenschaftsbank : strategische Herausforderungen und Implementierung
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Essentials
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Faculty & research / Insead : working paper series
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Forschungsergebnisse der WU Wirtschaftsuniversität Wien
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Global marketing strategies for the promotion of luxury goods
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Handbook of research on IoT, digital transformation, and the future of global marketing
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Handel und Internationales Marketing / Retailing and International Marketing
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Handel und Internationales Marketing Retailing and International Marketing
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ECONIS (ZBW)
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1
Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013534155
Saved in:
2
Designing a seamless shopping journey through omnichannel retailer integration
Cocco, Helen
;
Demoulin, Nathalie T. M.
- In:
Journal of business research : JBR
150
(
2022
),
pp. 461-475
Persistent link: https://www.econbiz.de/10013365744
Saved in:
3
Crafting the customer experience in omnichannel contexts : the role of channel integration
Gao, Wei
;
Fan, Hua
;
Li, Wenqian
;
Wang, Huiling
- In:
Journal of business research : JBR
126
(
2021
),
pp. 12-22
Persistent link: https://www.econbiz.de/10012494220
Saved in:
4
How to measure quality in multi-channel retailing and not die trying
Acquila-Natale, Emiliano
;
Iglesias-Pradas, Santiago
- In:
Journal of business research : JBR
109
(
2020
),
pp. 38-48
Persistent link: https://www.econbiz.de/10012238022
Saved in:
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