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~subject:"Relationship marketing"
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Relationship marketing
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A process-based framework for B-to-B service quality : a practitioner note of management consulting service
Venkateswaran, N.
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 211-219
Persistent link: https://www.econbiz.de/10013359020
Saved in:
2
How technology-based startups can use customer value propositions to gain pilot customers
Kirchberger, Markus
;
Wouters, Marc
;
Anderson, James C.
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 353-374
Persistent link: https://www.econbiz.de/10012392044
Saved in:
3
Relationship commitment and value creation in sponsorship relationships
Hessling, Victoria
;
Åsberg, Malin
;
Roxenhall, Tommy
- In:
Journal of business-to-business marketing
25
(
2018
)
2
,
pp. 137-160
Persistent link: https://www.econbiz.de/10011873889
Saved in:
4
The categories, rules, and demonstrations of guanxi in Chinese society
Chang, En-Chung
;
Chou, Ting-Jui
;
Huang, Chungming
;
Wang, Xun
- In:
Journal of business-to-business marketing
23
(
2016
)
4
,
pp. 311-325
Persistent link: https://www.econbiz.de/10011637124
Saved in:
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